The goal of this project was to take an existing event poster for Central Market's Hatch Festival and redesign it to improve readability, accessibility, and overall composition.
my role: graphic designer
The original image has no visual hierarchy, is really busy and confusing.
The text while interesting, is very hard to read. People with visual impairment would not be able to see it.
The final design is a modern, accessible, and highly readable poster that more effectively communicates the event's details.
Poster hanging on wall at Central Market.
